Even though finding niche talent is never easy, using the right talent acquisition technology makes it much easier and gives you more time to build your talent pipeline and work with candidates who are the best fit for your open positions. With leading CRM hiring solutions and the right recruiting strategies, companies in specialized industries can better find, engage, and hire talent to meet even the most ambitious hiring goals.
The best ways to find niche Talent in 2023
1: Make job descriptions that are detailed and clear
What is the biggest mistake that companies make when they post jobs? Most of the time, it’s not being clear enough about what the job entails, how much it pays, what benefits it offers, and what qualifications applicants should have.
The Job Description Grader is one of the most popular features of Jobvite’s recruitment software. It helps businesses optimise their job listings so that it’s easier to find talented candidates who are a good fit for the job.
2: Choose the Right Places to Recruit
When businesses want to fill jobs, they sometimes make the mistake of putting their ads on only one or two general job boards. To find niche talent, however, you need recruitment platforms that attract people who are looking for specific kinds of jobs.
General job boards attract people looking for jobs in general, so you’ll get a lot of applications from people who aren’t a good fit for your company. Instead, you should focus on posting your job openings in places where the kind of candidates you want are more likely to visit.
3: Focus on making connections within your field
One of the best ways to find people to work for you is to look within your industry. Still, networking events are one of the best ways for qualified people to find out about companies. And because of that, you can’t pass up the chance to go to these kinds of events in person.
Even better, you could host your own networking events. Putting on panel discussions and webinars will bring to your door the people who are most interested in your industry.
4: Start a referral programme for employees
Many hiring managers think of employee referral programmes as the gold standard of niche recruitment strategies. These programmes help companies make better use of the most powerful resource they already have: their current employees.
Employee referrals are better than traditional job postings in several ways. First, they are a great way to cut down on the cost of hiring someone. Second, they let you get in touch with possible candidates you might not have found any other way. Third, they are usually very good at getting jobs. Lastly, and this is the best part, they often let you skip over unqualified applicants in favour of those who know a lot of people who work at your company.
5: Give benefits and incentives that make you stand out
If you want to hire the best people in a niche industry, you have to be able to offer them incentives they can’t get anywhere else. That could mean a higher salary, more benefits, more freedom, a share of the profits, or other good things.
Keeping your best employees happy is important if you want to hire more people and grow your talent pool. Research shows that businesses with a strong focus on meeting the needs of their employees are much more likely to keep those employees.
6: Use social media to spread the word
Social media is one of the most effective ways to market today, and it’s also one of the most effective ways to find niche talent. That’s why Jobvite software integrates social media so well, giving you high-quality ways to get recommendations, track progress, and publish.
Jobvite’s social media features let your company reach out to contacts on multiple networks, automate posts on your channels, and keep track of data about how your posts are being shared. With this, you can finally use social media to its fullest extent as a platform for recruiting.
7: Don’t be afraid to hire contractors
Here’s a tip that isn’t always on a company’s list of things to do before hiring someone, but it should be. You might see contractors more as a “quick fix” for when you need specialised work done but don’t have someone set up permanently. But things don’t have to be like that.
Using contractors is a great way to temporarily fill niche roles, but keep in mind that contractors don’t always stay contractors. If you already have a contractor who meets your needs, it might be worth your time to try to convince them to join your team full-time.
8: Think of job openings as things to sell
When looking for niche talent, you’re not just looking for someone to fill a role. This is one of the most important things to remember. The perfect candidate you have in mind is a customer, not just a possible resource.
Use the same methods to market your employer brand to applicants as you would to market your products or services to customers. Try to guess what your ideal candidate’s goals and expectations are, and then do your best to meet them.
Read More: How is AI being used to Find Candidates to Hire?