A Communication Plan For Recruitment Events
Before you ever set foot on campus, job searchers are well aware of your employer’s brand. Owning the narrative, communicating a positive business culture, and providing more context for internship and full-time career openings require a solid recruitment events marketing approach.
Recruitment events require a lot of planning. You must be extremely well-organized, prompt, and able to perceive both the large picture and the minute elements that will wow your visitors if you want to arrange a great event. We employ a group of experts in event planning. They have collectively organized hundreds of events and welcomed tens of thousands of candidates, so they are knowledgeable.
What Is a Communication Plan For Recruitment Events, And Why Are They Necessary For Recruiters?
Before, during, and following recruitment events activities, a strong candidate communication plan can assist increase and streamlining applicant involvement. Your team will benefit from having a recruitment events communication plan.
1) Own the story
Inform prospects about your organization rather than relying on their investigation. Inform potential employees of business honors, staff success stories, and corporate culture.
2) Increase brand recognition
Draw applicants in and generate interest in meeting your staff at the employment expo. Candidates that are familiar with your brand may be more inclined to stop by your booth at the recruitment events and look into employment opportunities.
3) Enhance the candidate experience
Informing applicants of the following steps in the hiring procedure is not only a nice idea, but it also may mean the difference between having them join your team and having them leave for another organization. Sending automatic communications with details about interview timing, hiring manager input, and other topics will provide a favorable candidate experience.
4) Develop a candidate pipeline
To create a talent pipeline, cultivate candidate relationships before, during, and after the recruitment events. Add them to your talent community and keep them informed about company news and job vacancies even if you don’t make offers to every job seeker you encounter on campus.
5) Increase event ROI
by engaging candidates in advance. This will result in more students visiting your booth at the event, and automated communications will make it simpler to distribute follow-up materials that guide applicants farther into the recruiting process.
There Are 6 Steps To Drafting a Communication Plan For a Recruitment Events
1) Set objectives
Do you require a minimum quantity of applicants to pre-register for the recruitment events? Do you wish to attract candidates to your available positions? Your communication strategy will be guided by establishing common objectives. Keep these goals in mind while you develop your plan and carry it out.
2) Identify target audiences
Even though students are probably your most obvious target audience, consider a smaller group. Who on-campus recruitment events are you most looking forward to meeting? To choose your target audiences, brainstorm with your team and keep in mind that each career fair may have a different audience.
3) Select communication channels
Choose the platforms that will help you reach your target audience the most effective next. You might use various platforms to engage entry-level workers than you do seasoned personnel.
4) Establish a schedule
Specify when you will contact your candidate before, during, and after the recruitment events. There should be a candidate message for every stage of the career fair, and each stage may use different messaging, media, and target groups.
5) Carry out career fair communications
The planning for career fairs can be disorganized. Candidate communication may fall to the bottom of your priority list between reserving booth space, organizing trip arrangements, and coordinating hiring managers’ schedules. Work together with your marketing staff to prepare any important communications in advance. Utilize a CRM platform to schedule all of your email and text messages, and use Hootsuite or Tweetdeck to automate social media updates.
6) Determine success
After the recruitment events, reflect on the objectives you set and the steps you took to achieve them. To keep moving toward the objectives you set out to attain, make any necessary adjustments to your plan of attack for the upcoming employment fair. Access to important campus recruiting KPIs will help everyone on your team understand how to perform better at the upcoming recruitment events.
In conclusion
the communication strategy for recruitment events is a mouthpiece for the organization’s aspirations, so it must be well thought out with attention to every last detail. It is preferable to create a communication plan and properly analyze it three to four days before the scheduled recruitment events.
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