Campus recruitment is the process of discovering, going to attract, engaging, and hiring first-year college students, interns, and recent graduates. Often, this means working with university career centers and establishing strong connections with them, as well as going to college career fairs to meet new players and college grads in person.
Companies, Campus recruitment agencies, University Career Development Centers, Managers, Hiring Managers, Recruitment Marketing Firms, and Recruitment Software are the main actors driving the campus recruitment processes forward.
High-impact Recruitment Strategies for Your Next Campus Event
1. Prepare for campus recruitment
Before doing a campus hiring, the recruitment group needs to come up with a plan and think of possible problems that could come up and how to deal with them.
Set realistic career goals
By setting clear job-fair goals, the recruitment agency can find the best possible candidates and build a clear pipeline of entry-level candidates. It also helps the team talk to candidates at events like co-op program, summer jobs, and internship program about the company’s recruitment goals and culture. So, campus recruitment agencies need to work with each department of the company to find out what needs to be hired and what the long-term hiring goals are.
Examine campus connections
Employers, recruitment agencies, and recruiters must be very careful when choosing career centers and the on groups. Since their time and resources are limited, it would be silly to go after inefficient university partnerships or career offices that don’t hire good people.
Market presence at job fairs
Using online recruitment selection software to promote career fairs or the organization’s presence and get more people to sign up before the event. The recruitment marketing team can get creative and share information via social media with a link to sign up. They can also give interested applicants a place to apply and upload their resumes on your career page.
2. Promote and communicate Campus Recruitment
The Glassdoor survey found that at first, 79% of active candidates around the world were very likely to use social media platforms to look for jobs. So, the recruitment team can use social media to its advantage by getting in touch with active candidates as well as establishing strong bonds with them. Make sure your social media marketing plan includes branding your company as the best place to work where new employees can learn new things and grow in their careers.
3. Use technology for campus recruitment
Tools for campus recruitment can speed up the process, end up saving time, and, greatest importantly, save money. So, campus recruiters need to stay up-to-date on how the job market is changing quickly and figure out what tools make recruitment work best.
When selecting the right recruitment tool for campus placements, recruiters need to keep in mind the recruitment goals they want to reach and the stages and tasks of the hiring workflow. Once they’ve done that, they can look into different recruitment for an effective campus recruiting process.
4. Thorough resume and interview screening
AI-powered parts of recruiting and retaining software like resume parser make it easy and quick to look over resumes. The tools bring in resumes from different job boards, scan thousands of resumes from recent graduates, look for keyword phrases, and find good candidates for the next round of interviews.
The interview is the most important part of the process for recruitment agencies and HR people. So, a tool for managing the question and answer session workflow is useful for making sure it goes smoothly.
5. Critical campus recruitment metrics
It’s very important for campus recruitment agencies to know how well the recruiting process is going. So, keeping track of shows that are new is the way to figure out how well the workflow is working. Also, recruitment KPIs let the academic recruitment team use data to make recruitment better and more tailored. The metrics must be in line with the organization’s recruitment goal.
Read more: 7 stages consider making up the entire recruitment process