The most popular kind of Video Marketing content, surpassing infographics and email, was video. YouTube is currently the second most popular website in the world, with over 800 million unique individuals visiting it each month. While this doesn’t necessarily imply you need to change your entire approach to YouTube, it is the ideal place to find a new and more engaged audience. Some businesses use videos on various networks to target candidates where they spend the majority of their time, including Facebook, Instagram’s Reels, LinkedIn, and Twitter.

Job posts with videos get 12% more views than those without. When employers include videos in their job postings, the number of applications from candidates increases by 34% on average. They are an effective approach to connecting with and appealing to your candidate.

5 Ways to Use Video Marketing to Drive Recruitment

1) Employee testimonials

A strong method to communicate a story, employee testimonials are essential for building your employer brand. When employees speak about their experiences working for your company instead of your HR team, candidates will respond more favorably. Testimonials are a terrific method to involve your employees in Video Marketing the hiring process since job searchers believe what they hear from employees.

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2) Short career Video Marketing

You may be creative with Video Marketing on a tight budget by using short career videos. If your business is typical of most in the tech industry, your staff likely has a sense of humor. People who are running for office frequently value humor. Some concepts: Allow the most recently employed employees to ask whatever questions they’d like during a Q&A with senior management that is being filmed. Have a contest where employees can submit videos of their “days at work” (from the beginning to the end of the day, in brief, narrated portions), and award prizes for first, second, and third place (this could be gift cards or bonus time off hours). Ask volunteers to do a final edit of a workplace outing or event that is being filmed; the most imaginative cut wins a prize.

3) Video Marketing job postings

These feature a message about the position or an opinion of Video Marketing from the hiring manager. The duties of a certain role are highlighted in these videos. Imagine them as a graphic employment advertisement. You can discuss your culture in these Video Marketing, but they also need to include things like a quick tour of the office, introductions to a few coworkers, and a narrative that focuses on what you want and what the job offers.