The Top 6 Recruitment Marketing Tools Available
It can be difficult to complete all the responsibilities necessary for Recruitment Marketing. to strengthen methods, obtain new perspectives, and save time. You have a lot of responsibilities as a recruiting marketer. Having the proper Recruitment Marketing tools to aid your efforts is crucial when your duties include creating content, marketing, graphic design, project management, and other tasks.
You can successfully construct, elevate, or restructure your Recruitment Marketing plan to attract more talent and support your company’s hiring objectives with just a few potent, specialized tools that have been tried and proven by others in the community of over 40,000 practitioners.
Follow Recruitment Marketing Tools Belong in the Toolkit Below
1) Content Engagement Tracking
It is impossible to know which techniques, channels, and messaging to utilize in your content to attract talent without knowing what your applicants are interacting with and clicking on.
This is why every Recruitment Marketing needs a tool like Inside in their toolbox. You will have the insights you need to understand what content topics to create for the various job functions you are hiring for, what channels to target for the most engagement, and what’s working for other employers in your space with an intuitive dashboard that tracks, measures, reports, and benchmarks data across your social media and digital channels. You may also utilize our Recruitment Marketing Content Recommendations tool to jumpstart the process quickly.
2) Social Media Management
While manually posting to each social media platform may be effective for certain teams, those who post numerous times per week or more or who want to increase their chances of reaching and interacting with prospects should use a social media management solution.
Gooptim provides the service to optimize your job ads and the utilization of Gooptim will also aid in increasing employee retention since you will be Recruitment Marketing more of the ‘correct’ diverse and inclusive people as a result of using the service. Schedule the call and register yourself, Schedule now!
3) Talent Nurturing
Your CRM is full of silver medalists, present and former team members, sourced talent, and prospects who have expressed interest in your previous opportunities. However, if you don’t continue to develop these candidates once they’ve entered your CRM, you’re wasting the full potential of your talent audience.
With the use of an automated email platform like Gem, you can categorize applicants who enter your CRM, send them relevant content, and recruit more quickly without posting Recruitment Marketing openings. You can also increase content engagement by nurturing passive candidates until they’re ready to apply.
4) Personalized Candidate Experience
In the competitive talent market of today, where Recruitment Marketing candidates have numerous options, a seamless, personalized prospect experience might influence a candidate’s decision to apply for your position as opposed to one of your competitors.
Consider what “personalized” really means by taking the example of an applicant who clicks on a link in one of your job advertisements. Are there comparable jobs and content presented in the sidebar on the landing page in case they discover that the first job they clicked on isn’t right for them? Is there any place they can go to get prompt advice or help?
5) Recruitment Marketing Conservation Projects
If trying to get leaders’ approval for your recruitment marketing approach ever placed you on the defensive, a conversion projection tool can save your life.
When compared to job advertisements, recruitment marketing content frequently offers a less straightforward route to hiring and necessitates some data sleuthing to properly respond. A recruitment marketing conversion rate calculator is helpful in this situation.
6) Recruitment Marketing Material Creation
Employee tales are the best kind of content when it comes to inspiring people to learn more about your company and apply for open positions. Candidates like to be shown by someone they can trust why they should want to work with you rather than being told.
In light of this, it is best if you make it simple for your staff to produce material about their experiences working with you. Giving them questions, requesting images, and putting together their tales yourself can be where this starts, but this manual creation process can soon stutter when you try to scale up your content Recruitment Marketing strategy.
By combining these tools with a thorough recruitment marketing measurement plan, which you can learn how to apply with How to Track Recruitment Marketing Strategy, you may get even greater outcomes from these tools!
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